Photo and video AI
Gettyimages
Getty Images offers editorial and creative image subscriptions, plus AI image generation. Editorial subscriptions are for editorial use only, while creative subscriptions are for commercial use only. Its generation credits follow separate rules, including an expiry condition and limits on modifying editorial content.
For media buyers, the key check is whether the intended placement matches the subscription’s usage rights.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-31.
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- Name
- Gettyimages
- Category
- Photo and video AI
- Official site
- gettyimages.no · No link provided
- Facts checked
Editorial and Creative Image Subscriptions
The pricing page and subscription terms describe these details, checked 2026-10-31.
- Editorial image subscription: editorial use only; 10 monthly downloads for €145 per month on an annual plan.
- Creative image subscription: commercial use only; 10 monthly downloads for €195 per month on an annual plan.
- Users: Creative and Editorial image subscriptions are for a single user.
- Rollover: subscribers can roll over up to 50 unused downloads from month to month.
- Image-use rights: worldwide rights tailored to the subscription type.
Stock Images, Video, and Music
Getty Images describes its stock catalog as royalty-free photos, vectors, and illustrations. The site also features creative and editorial images and video. Its terms page includes music and other content and services.
Video and music licensing is available through an UltraPack or Enterprise subscription, according to Getty Images. Buyers comparing stock formats should distinguish the image subscription from these additional content routes.
Getty Images describes its audience trend insights as data-backed information about changing preferences. The API provides access to images, videos, and illustrations for integration into platforms, according to the provider.
Generation Credits and Image Editing
Generation credits cover creating new images and modifying generated or library images, according to Getty Images. The provider also says licensed creative photos or illustrations can be modified with its AI editing tools.
Each “GENERATE” or “GENERATE MORE” action counts as one generation, and each generation produces four images while reducing the used-generation balance by 1, according to the AI page checked 2026-10-31. Getty Images says generations must be used within one year of the agreement’s Effective Date or they expire.
Daily generation limits apply, and modification is limited to creative photos and illustrations, excluding editorial content, according to Getty Images. Downloading a modified image also requires licensing its source image, the provider states.
Annual Plans and UltraPack Conditions
The pricing page lists annual image subscriptions, while the AI page lists introductory generation offers; both were checked 2026-10-31.
The editorial image subscription costs €145 per month on an annual plan and includes 10 monthly downloads, according to the pricing page. The creative image subscription costs €195 per month on an annual plan and includes 10 monthly downloads, according to the same page.
Enterprise subscriptions have custom pricing, customizable use, and a choice of download count, according to Getty Images. UltraPacks are commitment-free, do not auto-renew, and have no annual commitments; UltraPacks do not expire, according to the pricing page.
The AI page lists an introductory offer of 25 generations for €45 EUR and 100 generations for €139 EUR. Getty Images states that subscriptions and UltraPacks are non-refundable unless local law requires otherwise. Annual subscriptions cannot be canceled before the contracted term ends unless local law provides otherwise. Cancellation requests must be made in writing through the contact-us email form, according to the pricing page.
Checks Before Relying on the License
Before choosing an asset route, ask the provider which legal entity enters the agreement and where it is based. Ask what company history is available if that affects procurement review.
For integrations, request the setup requirements and clarify what development work your team must provide. Ask which output formats are supplied for generated or edited visuals.
For AI use, ask whether trial access is offered and what conditions apply. Clarify how submitted material and generated outputs are handled under the provider’s privacy practices.
Licensed Assets and AI Editing
Getty Images describes a catalog covering royalty-free stock photos, vectors, and illustrations, alongside creative and editorial imagery and video.
Creative and Editorial subscriptions include worldwide image-use rights tailored to the subscription type, according to the pricing page. Getty Images states that users can modify licensed creative photos or illustrations using its AI editing tools, and that visuals generated or modified using those tools are labeled and not added back to its Creative or Editorial libraries.
The API documents localized search, filters, reverse image search, asset metadata, and file sizes available under the license agreement. It supports OAuth 2.0 authentication, according to Getty Images. The provider says new content becomes available through the API when it is added to its websites.
Usage Rules and Purchase Commitments
Getty Images lists these restrictions across its pricing, AI, API, and terms pages, checked 2026-10-31.
- Getty Images says the Generative AI agreement generally cannot be canceled after purchase unless local law requires a cancellation option.
- The API page says integration requires customer development resources, while implementation scope and timing vary.
- The API page says search results are restricted to content covered by the customer’s licensing agreement. The Terms say not all content is available for embedding, and availability may change without notice.
- Getty Images’ Terms provide its site and content “as is,” without warranties to the fullest extent permitted by applicable law.
For other missing purchase and setup details, see What we could not confirm.
Compare Asset Rights and Access Terms
In general, compare whether the license covers the intended placement, audience, and commercial or editorial use. Check how generation credits work, what API access requires, and which cancellation, expiry, and refund conditions apply before choosing an asset source.
Commercial Campaigns and Editorial Use
Getty Images describes creative images and videos as stock assets available for commercial use, while editorial images and videos are generally intended for editorial use.
The provider states that its content can be used repeatedly for commercial purposes across social media and digital campaigns. API access is configured according to the customer’s licensing or revenue-share agreement. Existing agreement holders can ask their Account Manager about API access; prospective customers can request information and a test account.
What we could not confirm
- Company details: legal entity, address, and company history.
- Integrations: available connections and setup requirements.
- AI models: model names and technical details.
- Output formats: formats for generated or edited visuals.
- Trial access: availability and conditions.
- Privacy handling: practices beyond the private-information restriction.
- Generated files: resolution and delivery specifications.
- Placement licensing: details for specific territories and campaign formats.
Questions About Getty Images Licenses
How does Getty Images describe protection for generated visuals?
Getty Images states that generated visuals include automatic legal protection of up to $50,000 USD per image. This is the provider’s description of its protection; buyers should review the applicable license terms to understand the scope before using generated content.
What does Getty Images say its generated images exclude?
Getty Images states that its AI-generated images will not include recognizable characters, logos, or other intellectual property. This is a provider statement, not a substitute for checking whether a specific output and its intended use meet the buyer’s requirements.
Can users submit private information to the AI Generator?
No. Getty Images’ site terms say users must not submit private information to the AI Generator. Buyers should check their own submission workflows against this restriction before entering prompts or source material.
How does Getty Images handle AI-generated visuals in its libraries?
Getty Images says it does not accept AI-generated visuals in its Creative and Editorial libraries, and does not accept AI-generated content from contributors. The provider describes separate tools and review triggers for identifying potentially AI-generated visuals.
How can a prospective customer ask about API access?
Getty Images says prospective customers can request information and a test account, while existing agreement holders can ask their Account Manager. The provider also describes API access as configured according to the customer’s licensing or revenue-share agreement.
What do Getty Images’ site terms say about embedded content?
The site terms permit embedded content only for editorial purposes, not commercial purposes. The terms were last updated in August 2025, according to the Terms page checked 2026-10-31.
Conditional Fit for Licensed Visuals
Fits if you need licensed imagery or AI generation and the relevant editorial, creative, or API terms match the intended use.
Probably not if you need to cancel an agreement after purchase, unless local law requires a cancellation option.
Main risk: Getty Images says the agreement generally cannot be canceled after purchase unless local law requires a cancellation option.
Sources
Sources of the facts above: public pages, each with the date it was checked.
- www.gettyimages.no/plans-and-pricingchecked
- www.gettyimages.no/aichecked
- www.gettyimages.nochecked
- www.gettyimages.no/company/termschecked
- www.gettyimages.no/apichecked
- www.gettyimages.no/company/ai-free-imagery-policychecked
- www.gettyimages.no/custom-solutionschecked
Where the facts on this page come from
Editorial team of Traffic Gazette. Everything here comes from the public sources above, checked on 2026-10-31; the text was written by Traffic Gazette. No hands-on trial of the service took place. When the sources are updated, so is this page.
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