Archive of issues
Traffic Gazette

Overview

Materials of the editorial team in this section.

  1. Push Notification Traffic Explained: How It Works and Where It Fits

    OverviewPush notification ads are short messages delivered to people who have agreed to receive notifications from a website. A visitor may see a permission prompt while browsing and choose to subscribe.

  2. Native Advertising Traffic: What Blends In and What Gets Rejected

    OverviewNative advertising places paid recommendations within a publisher’s page or feed, using a format that resembles nearby content.

  3. Programmatic Buying and RTB: How an Impression Is Sold in Real Time

    OverviewProgrammatic advertising uses software to buy and sell advertising opportunities. In real-time bidding, often called RTB, an individual opportunity to show an ad can be offered and evaluated while a page is loading.

  4. Self-Serve, Managed Accounts and Direct Publisher Deals: How They Differ

    OverviewBuying paid traffic can mean working through a platform, relying on a human account manager, or arranging a placement directly with a publisher.