Trackers
Improvely
The provider states that Improvely tracks clicks, conversions, and revenue from online marketing in one place, and offers a service for detecting, blocking, and deterring fraudulent clicks on paid ads. The provider says the service includes first-click, last-click, or intermediate conversion attribution models. The provider states that activity older than 2 years is not visible in reports, dashboards, or visitor profiles.
This setup may interest buyers who need to track custom conversion goals.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-31.
This page contains no partner link to this service.
- Logo
Logos are trademarks of their respective owners and shown only to identify the service.- Name
- Improvely
- Category
- Trackers
- Official site
- improvely.com · No link provided
- Facts checked
Visit caps shape monthly tracking
The pricing page and terms describe plan options, visit limits, and history, checked on 2026-10-31.
- Monthly plans: Freelancer, Startup, Small Agency, and Large Agency.
- Startup: $79 per month; includes 50,000 visits per month.
- Small Agency: $149 per month; includes 100,000 visits per month.
- Large Agency: $299 or more per month; includes 250,000 or more visits per month.
- Visit counting: only unique visits or ad clicks count toward plan limits.
- Activity history: reports and visitor activity can go back up to 2 years.
Click and conversion records
Improvely says it tracks visits from ad clicks, links, social media, searches, bookmarks, and type-ins. It describes visitor activity profiles, including past visits and conversions.
The provider says campaign reports identify sources of signups and sales across marketing activity. Its conversion reporting groups sources by traffic segments and metrics such as channel, campaign, and cost.
The provider’s conversion-tracking page says funnel reports show user paths through website steps and can help identify where sales drop off.
Realtime reports and fraud alerts
Improvely describes monitoring ad clicks for suspicious activity and notifying users about potential fraud. The provider says its system inspects every ad click around the clock. Its Click and Realtime Spy reports show click and visitor activity.
When the system detects suspected fraud, the provider says it prepares a report for the advertising site or search engine. Report details include IP addresses, locations, referring URLs, and dates and times of suspicious clicks. The vendor also says it filters some good bot data from fraud alerts and related reporting.
Improvely says suspicious clicks can be sent to a warning page instead of the user’s website. Any use of visitor handling or advertising controls must follow platform rules and local law. The provider describes downloadable reports with suspicious-click details and a prewritten message.
Docs list setup guides and API
The documentation lists guides for setting up click-fraud alerts and using a duplicate-conversion filter. A separate guide covers choosing a conversion attribution model. These are documented topics, not a complete installation sequence.
The docs list integrations with WooCommerce, Shopify, Volusion, BigCommerce, and MailChimp. Improvely also says it has supported Bing Parallel Tracking since 2017.
The API documentation lists endpoints for projects, links, conversions, users, and user permissions. The docs also describe settings for excluding IP addresses from tracking.
Trial leads into visit-based billing
The homepage states that the first 14 days are free. The pricing page says all plans include a 14-day free trial and allow cancellation at any time. If the customer does not cancel during the trial, the provider says it charges the card for the selected monthly plan.
The pricing page lists Startup at $79 per month for 50,000 visits per month. It lists Small Agency at $149 per month for 100,000 visits per month. Large Agency is listed at $299 or more per month for 250,000 or more visits per month.
Under the terms, a subscription may start with a free trial, then bill the selected plan at the start of its subscription period. Plans renew automatically unless notice of non-renewal arrives at least seven days before the current period ends.
The terms say that usage above a plan’s visit maximum changes the subscription to the lowest-cost advertised plan that accommodates it. The pricing page likewise describes an upgrade to the smallest plan that accommodates usage after the trial.
Reports clarify campaign activity
Campaign-source reporting connects recorded signups and sales to marketing activity, according to the vendor.
Reports update in real time as new events occur, and the provider lists Excel CSV export.
Team accounts can have full or read-only access, with optional click-fraud and new-conversion notifications.
Small Agency and Large Agency include sub-accounts; white-label reporting is listed for Large Agency.
The listed tools include visit and conversion tracking, click-fraud monitoring, and split-testing tracking.
Caps and retention narrow history
The terms set operational limits beyond the monthly visit cap.
- Exceeding the plan’s visit maximum changes it to the lowest-cost advertised plan that accommodates usage.
- Plans renew automatically unless the provider receives non-renewal notice at least seven days before the current period ends.
- The terms provide no refunds or credits for partial or unused months after cancellation.
- The pricing page says reports and visitor activity history go back up to 2 years; older activity is not visible in reports, dashboards, or visitor profiles, according to the blog.
- The terms say nonpayment deactivates access and terminates related services, including tracking links and fraud monitoring.
- The terms require compliance with applicable cookie laws, disclosure in the privacy policy, and required visitor consent.
- The terms state that service is provided as is and is not guaranteed to be uninterrupted or error-free.
Several details are missing; they are listed under What we could not confirm.
Team reports suit shared review
Team logins and access controls suit workflows where several people review campaign activity. Full or read-only access lets an account owner distinguish editing from viewing permissions.
Small Agency and Large Agency plans include sub-accounts, while white-label reporting is listed for Large Agency. The provider describes that plan’s client logins on the agency’s domain and its logo across pages.
Improvely also states that white-label domains receive automatic SSL certificates. Check which plan includes the client-reporting arrangement your team needs.
Compare trackers by operating model
In general, compare trackers by where they run and what your team must maintain. Check whether pricing follows visits, and whether integrations, postbacks, reports, API access, and migration fit your workflow. Also compare what happens to data and exports when payment stops.
What we could not confirm
- Hosting model: cloud, self-hosted, or separate product versions.
- Initial setup: tracking-code placement and verification procedure.
- Postbacks and redirects: supported mechanisms and setup details.
- Migration: importing campaigns, links, or historical tracker data.
- After payment stops: data access, deletion timing, and export options.
- Support: response hours, channels, and response targets.
- Data controls: retention and deletion options beyond activity history.
Questions on plans and tracking
Which attribution models does the service list?
The listed attribution models are first-click, last-click, and intermediate conversion attribution, according to the conversion-tracking page.
What can the API manage?
The docs list API endpoints for projects, links, conversions, users, and user permissions. Those endpoint categories describe the documented API scope.
How can teams separate viewing from account access?
Team accounts can have full or read-only access, and users can opt into click-fraud and new-conversion notifications, according to the pricing page. These permissions let teams distinguish viewing access from fuller account access. Confirm the intended access level and notification choices when setting up team accounts.
Can reports be exported?
The conversion-tracking page says reports update in real time as new events occur and can be exported to Excel CSV. The provider describes both ongoing report updates and a file-export option. Check that the exported format suits the reporting process your team uses.
What happens if usage exceeds the plan’s visit maximum?
The terms state that a plan changes to the lowest-cost advertised option that accommodates usage above its visit maximum. The provider therefore ties plan changes to usage against the selected cap. Review the terms and selected plan before starting a subscription.
What happens after the trial if the customer does not cancel?
The pricing page says the provider charges the card for the selected monthly plan if the customer does not cancel within the 14-day trial. The same page says plans include a 14-day free trial and allow cancellation at any time. Check the selected plan and cancellation timing before the trial ends.
Start with visit limits in view
Fits if the stated tracking scope and visit-based billing match your reporting needs.
Probably not if plan changes, retention limits, or the service-availability terms are unacceptable.
Main risk is losing access to older activity in reports, dashboards, and visitor profiles. Check the selected plan’s visit cap and renewal terms before subscribing.
Sources
Sources of the facts above: public pages, each with the date it was checked.
- www.improvely.com/features/conversion-trackingchecked
- www.improvely.com/features/click-fraud-detectionchecked
- www.improvely.com/blogchecked
- www.improvely.com/pricingchecked
- www.improvely.comchecked
- www.improvely.com/docschecked
- www.improvely.com/termschecked
How this page was prepared
Editorial team of Traffic Gazette. Everything here comes from the public sources above, checked on 2026-10-31; the text was written by Traffic Gazette. No hands-on trial of the service took place. When the sources are updated, so is this page.
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