Intent IQ

The Identity Device Graph Maps IDs

Intent IQ describes the Identity Device Graph as a map of relationships among households, individuals, devices, browsers, and apps. The graph’s stated purpose is to connect these entity layers in real time.

The vendor says its first-party ID clustering aggregates IDs into household, individual, device, and profile layers. It also describes anonymous matching of unidentified users and clustering with IDs used by programmatic buyers and sellers.

The Identity Device Graph maps relationships among households, individuals, devices, browsers, and apps in real time.

IIQ ID Supports Cookieless Targeting

Intent IQ says IIQ ID enables targeted advertising across websites and apps in cookieless environments. Its advertiser-facing product includes behavioral targeting based on consumer behavior insights.

The vendor also describes probabilistic cross-device targeting and attribution within Cookieless Audience Activation. Its broader description covers cross-app, cross-site, and cross-device targeting, retargeting, and attribution.

Bid Enhancement includes real-time user identification and audience qualification. Intent IQ says it adds data enrichment for targeting.

Snowflake and Programmatic Workflows

Intent IQ says its technology can integrate into programmatic workflows. The vendor also names a Snowflake Native App for activating first-party data.

The homepage lists patent areas including profile-based bidding, behavioral targeting, data monetization, and cross-device targeting and attribution.

A buyer assessing fit should map the advertiser’s activation needs and the publisher’s bid-enhancement needs separately.

Commercial Terms Have No Listed Plans

Intent IQ’s stated products address advertisers and publishers.

In general, buyers comparing adtech services should establish what each role receives, how usage is billed, and which data or workflow components fall within the agreement. A CPA-network buyer would also need to distinguish software charges from offer commissions and publisher payments.

Before evaluating a proposal, ask the provider to define the service scope and billing unit for each party. Commercial terms should be assessed against the intended workflow, rather than assumed from the product names.

Identity Tools Replace Some Audience Work

Intent IQ describes first-party ID clustering across household, individual, device, and profile layers. Intent IQ says its patented first-party ID clustering technology aggregates IDs into household, individual, device, and profile layers.

The vendor names a Snowflake Native App for activating first-party data. It also says its technology can integrate into programmatic workflows.

The graph description includes anonymous matching and clustering with IDs used by programmatic buyers and sellers. These are documented functions to assess against a team’s identity and activation requirements, not evidence of measured outcomes.

CPA Operations Remain Outside the Scope

• The named products serve different roles: Cookieless Audience Activation is for advertisers, while Bid Enhancement is for publishers.
• Intent IQ states that its identity-resolution technology has 92%–97% accuracy. This is a vendor-stated figure, not a CPA conversion or payment specification.
• The vendor describes anonymous matching and clustering with IDs used by programmatic buyers and sellers. That describes identity relationships, not how a CPA conversion would be attributed or a commission calculated.
• The documented product descriptions do not establish an offer catalogue or publisher commission mechanics.

Several commercial and operating details are listed under What we could not confirm.

Compare by Role and Data Workflow

For alternatives, compare the intended user role, identity method, integration requirements, measurement scope, and commercial model. In general, advertisers and publishers should assess whether a service’s described workflow matches their own requirements before comparing providers.

Adtech Teams Need Identity Resolution

Intent IQ says it offers addressability, measurement, and cookieless advertising solutions for companies throughout the adtech ecosystem. The company says it is based in New York and backed by more than 180 granted patents.

The vendor says the AlmondNet Group was founded in 1998 and includes AlmondNet, Datonics, and Intent IQ. It also says AlmondNet Inc. focuses on research and development and licensing its technology and intellectual property portfolio.

For teams evaluating the company context, Intent IQ lists Roy Shkedi as chairman and Dror Ben Yishai as CTO.

Questions About IIQ ID and the Graph

What does the Identity Device Graph connect?

The Identity Device Graph maps relationships among households, individuals, devices, browsers, and apps in real time, according to Intent IQ.

How does Intent IQ describe its first-party ID clustering?

Intent IQ says first-party ID clustering aggregates IDs into household, individual, device, and profile layers. The description identifies the entity levels in the graph; it does not specify how a CPA campaign would record conversions or calculate commissions.

What does the vendor say about anonymous matching?

The vendor says the graph can anonymously match unidentified users and cluster them with other IDs used by programmatic buyers and sellers. This describes identity matching, not a publisher payment or commission process.

What scale does Intent IQ claim for IIQ ID?

Intent IQ says its technology delivers over 3.5 billion targeted ads daily across more than 100,000 websites and apps. These are vendor claims about advertising scale, not measures of CPA conversions.

What does Intent IQ claim about its reach and media?

Intent IQ states that it can reach over 300M active individuals in North America across desktop, mobile, and CTV. The vendor separately says its media is served across more than 100,000 sites and apps.

How often does the vendor say it refreshes graph entities?

Intent IQ says every entity in the graph is refreshed within 48 hours. This is a vendor-stated refresh interval; it does not describe a CPA reporting or payment schedule.

Fit Depends on the Required Role

Fits if… the evaluation concerns identity-resolution technology for advertiser or publisher adtech workflows.

Probably not if… the shortlist requires a documented CPA offer network connecting publishers and advertisers through commissions.

Main risk… treating identity-resolution descriptions as evidence of CPA campaign operations. Before proceeding, ask the provider to define the commercial scope for the intended role.

Sources

Sources of the facts above: public pages, each with the date it was checked.

• www.intentiq.comchecked 2026-10-31
• www.intentiq.com/who-we-arechecked 2026-10-31
• www.intentiq.com/our-teamchecked 2026-10-31
• www.intentiq.com/technologychecked 2026-10-31

How this page was prepared

Editorial team of Traffic Gazette. Everything here comes from the public sources above, checked on 2026-10-31; the text was written by Traffic Gazette. No hands-on trial of the service took place. When the sources are updated, so is this page.

Last updated: 2026-10-31

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