Call tracking
Alloka
Alloka says it attributes calls to advertising sources, keywords, UTM tags, and customer phone numbers, while Static FIX tracks one advertising source using a virtual number. Alloka describes tracking calls, chats, and website form requests, but its trial statements conflict: the homepage offers a free 7-day period, while a review on its feedback page says two weeks.
The provider describes Alloka as a service for end-to-end analytics and call tracking.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-30.
This page contains no partner link to this service.
- Logo
Logos are trademarks of their respective owners and shown only to identify the service.- Name
- Alloka
- Category
- Call tracking
- Official site
- alloka.ru · No link provided
- Facts checked
Dynamic and Static Plans at a Glance
The plan page lists these prices and features, checked on 2026-10-30.
- Dynamic START: 2,990 rubles; 3-day free trial; 2,500 sessions, dynamic numbers and call recording.
- Dynamic PRO: 4,990 rubles; 7-day free trial; 10 phone numbers.
- Static FIX: 990 rubles; one advertising source tracked through a virtual number; call recording and a dedicated city, mobile, or 8800 number.
Calls, Forms, and Chats Enter Attribution
Alloka’s documentation describes tracking calls, chats and website form requests to help measure advertising effectiveness and identify customer sources. The vendor says its service also tracks online consultants and callback services.
For calls, Alloka says it can show the associated advertising query, traffic source and UTM tag. Its homepage also lists attribution by advertising source, keyword, UTM tags and customer phone numbers. These are described capabilities, not independently measured attribution accuracy.
For forms, the vendor says submitted website requests can be tracked and automatically added to a CRM. A buyer assessing the lead path should clarify which CRM connection and data fields apply to the selected setup.
Website Code Identifies Call Sources
Alloka’s documentation describes a sequence that starts with code on the website: the code identifies visitors’ advertising sources, then tracking phone numbers are displayed and calls recorded. The service says this can connect a call with its source down to the keyword through dynamic tracking.
Static tracking uses a different attribution method: one phone number is assigned to one advertising channel. The Static FIX plan applies that single-source model to one advertising source.
The documentation says Alloka connects backup communication channels and regularly checks number availability. It also says the service works with different telephony providers to select call routes automatically. Available connection options listed in the documentation include mobile phones, Megafon numbers and a company’s own SIP numbers.
Trial Durations Differ Across Pages
Alloka’s pricing page lists different trial terms by plan, while other vendor pages state separate general trial descriptions. The statements below were checked on 2026-10-30.
- Homepage — free 7-day period — 2026-10-30.
- Dynamic START plan page — 2,990 rubles and 3-day free trial — 2026-10-30.
- Dynamic PRO plan page — 4,990 rubles and 7-day free trial — 2026-10-30.
- Static FIX plan page — 990 rubles — 2026-10-30.
- Feedback page — a review says the free trial period is two weeks — 2026-10-30.
The plan page says listed prices exclude VAT, so the displayed figures do not include that tax. The vendor also describes the tariffs as fixed prices without additional or hidden fees. That pricing statement does not resolve which general trial description applies; confirm the selected plan’s price and trial terms before purchase.
Check the Offer and Company Documents
Before relying on a service, buyers typically check which legal entity will provide it and where its company history is documented. They can ask for the public offer and service terms that govern the agreement.
Ask the provider to identify the exact terms for the selected tariff, including what activates billing and how cancellation works. Buyers typically also clarify how long call and lead data is retained, whether an API is included, and which countries have number coverage.
For operational planning, ask how support requests are handled and what response commitments apply. Keep the answers with the applicable agreement and tariff details.
Source Attribution and Reporting Coverage
The vendor describes exports and scheduled reports that give buyers additional ways to review call activity.
- Call reports can be exported to Excel or CSV.
- Daily reports can be configured alongside weekly email reports.
- Reports include call counts, target-call counts, popular sources, advertising campaigns and call pages.
- Advertising-agency managers can set multiple email addresses for report delivery.
- Email tracking logs events and displays the source, subject and message text in Alloka.
- Replacement email addresses can be configured using the customer’s own domain.
Single-Source and Integration Limits
The plan page and vendor news item document limits that affect attribution, integration scope, and pricing; checked 2026-10-30.
- Static FIX tracks one advertising source through one virtual number, so its stated scope is single-source attribution.
- The vendor describes the Megaplan integration as having basic functions, with more planned for a later release.
- Alloka’s plan page says listed prices exclude VAT; the displayed tariff amount therefore excludes that tax.
- Trial descriptions conflict: the homepage states a free 7-day period, while a review on the feedback page says two weeks.
The company and offer-document questions are listed under What we could not confirm.
Compare Call-Tracking Mechanisms
When comparing call-tracking services, check whether dynamic or static attribution matches the campaign structure. Also compare number types and country coverage, integrations, per-number charges, data retention, and support terms before choosing a provider.
Dynamic START and PRO Suit Different Traffic
The help center says Dynamic START suits sites with up to 100 visitors per day. Its plan includes 2,500 sessions, dynamic numbers, and call recording, according to the pricing page.
The help center describes Dynamic PRO as suitable for sites with 300 or more unique visits per day. The pricing page lists keyword and UTM-tag tracking, call recording, CRM integrations, and 10 phone numbers for PRO. These stated traffic profiles and features provide a basis for comparing the plans; confirm the tariff terms for the intended setup.
What we could not confirm
- Company details: legal entity, address, and company history.
- Public offer: the offer page could not be read.
- Data handling: call and lead retention period.
- Technical access: API availability.
- Number coverage: countries available for tracking numbers.
- Commercial terms: per-number charges and service-level commitments.
- Support: response times for support requests.
Questions About Alloka’s Tracking Terms
Can email tracking be added to a call-tracking plan?
Yes, the vendor says email tracking can be added with any call-tracking plan. Alloka describes email tracking as recording events and showing the source, subject, and message text in the account. The vendor also says replacement email addresses can use the customer’s own domain.
Which CRM and analytics connections does Alloka list?
The Dynamic PRO integrations option lists Yandex.Direct, Yandex.Metrica, Google Adwords, Google Analytics, AmoCRM, and Bitrix24, according to the plans page. Alloka says it integrates with Google Analytics and Yandex.Metrica for call-related statistics and conversion-cost calculations, while its documentation says call status, tags, and comments can be sent to Google Analytics.
Can mobile tracking numbers receive SMS?
The vendor says users can connect virtual mobile numbers to receive SMS. Incoming SMS are displayed in the account and can create records in AmoCRM or Bitrix24, according to Alloka. The vendor’s description identifies these CRM destinations but does not change the call-tracking plan distinctions described above.
What can call reports show, and how are they delivered?
The vendor describes daily reports alongside weekly email reports, with multiple delivery addresses available for advertising-agency managers.
How does Alloka describe agency invoicing?
The vendor says invoices can be combined for multiple tracking objects and, for agencies, multiple clients. This describes invoice grouping; it does not specify the charges that apply to each number or tracking object.
Where can buyers ask for help choosing a tariff?
The help center invites users to contact the company with questions and for help choosing a tariff. Alloka’s homepage lists a contact phone number and a support email address.
Fit Depends on Attribution Needs
Fits if… call attribution is needed and the selected dynamic or static plan matches the traffic structure.
Probably not if… multiple advertising sources must be tracked through Static FIX, which assigns one virtual number to one source.
Main risk… plan features, VAT wording, and trial descriptions need reconciliation; check the selected tariff’s terms before signing.
Sources
Sources of the facts above: public pages, each with the date it was checked.
How this page was prepared
Editorial team of Traffic Gazette. Everything here comes from the public sources above, checked on 2026-10-30; the text was written by Traffic Gazette. No hands-on trial of the service took place. When the sources are updated, so is this page.
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